Who we are

Showroom 305 was founded in 2011 for the purpose of sales and marketing of young contemporary, contemporary and designer lines with a special focus on swim and resort apparel.  Founder, Jennifer Sclafani, has been a member of the Swimwear Association of Florida since 2007 and has prior showroom experience from New York, where she started her fashion career. Showroom 305 brands regularly exhibit at major US trade shows including Cabana, Swimshow, Surf Expo, Coterie and more. Modeled after a New York style, multi-line showroom, Showroom 305 represents new and established designers, selling to retailers throughout the US and Caribbean. We work closely with our clients to fit them with the proper styles to increase sell throughs and encourage re-orders from desired retailers.  With satellite agents in California, South Carolina and Puerto Rico, we garner strong relationships by working closely with retailers in their stores. 

What we do

Showroom 305 is a full-service showroom with the capacity to handle and produce fashion shows, trunk shows, photoshoots, visual and written content. We assist emerging and established brands in increasing  market penetration and overall market share in specialty stores, big box and online retailers, hotels, chain and department stores. We offer consulting on marketing, branding, communications and pricing strategies for emerging domestic brands and foreign brands new to the US market. We maintain very solid relationships with US and Caribbean buyers at all levels of distribution and are constantly working to increase our database of over 7500 retailers.